Here’s a video that Ryan interviewed me at the Adobe Engage event to launch Air/Flex 3
April 24, 2008
April 21, 2008
Web 2.0 Expo
I’m back in SF tonight getting ready for a week of Web 2.0 Expo madness. I am flying in our entire company so that the devs can get a first hand experience as people check out Sprout. It is important that everyone in the company understand our interface with customers. Too often coding is about looking at the trees, but understanding the larger forest is very important. I am already tired just thinking about this week, but also very excited to showcase Sprout to the world.
April 10, 2008
Flickr Video Embed: Sprout Intro DEMO 2008 Launch
Cool.. Flickr now has video and it looks good!
April 8, 2008
Startup Equity For Employees
Startup Equity For Employees – Payne.org Wiki
Short and sweet article on how employees should look at and think about salary, options and that complete package when working with a new startup.
April 4, 2008
How to Create a Rock-Solid Tagline That Truly Works
How to Create a Rock-Solid Tagline That Truly Works | Copyblogger
This is a great article on simply how to create a powerful tagline. We are looking to revise our Sprout tagline (Build Living Content), but need something very compelling to change. A couple thoughts I had this morning:
Build Content for a Purpose
All Purpose Content
Fertile Content to Feed your Customers
April 2, 2008
10 Tips to Widget-up Your Startup Brand
My friend Mike Jones (CEO, Userplane) posted an interesting article today to help guide marketers on how to launch an effective widget ad campaign.
10 Tips to Widget-up Your Startup Brand
10 Tips for Using Widgets (Well!) to Build your Brand
1) Make your widget engaging. Successful widgets let the user DO something. Beyond bling, they facilitate some social action on the part of the user – picture sharing, sharing of tastes in music, sharing a contest or poll – anything and everything social.
2) Use flexible formats. Offer your widget as a square, a rectangle, in various colors, sizes and shapes to appeal to the personalization desires and expectations of social media users. (more…)
