Web 2.0 Expo

I’m back in SF tonight getting ready for a week of Web 2.0 Expo madness.  I am flying in our entire company so that the devs can get a first hand experience as people check out Sprout.  It is important that everyone in the company understand our interface with customers.  Too often coding is about looking at the trees, but understanding the larger forest is very important.  I am already tired just thinking about this week, but also very excited to showcase Sprout to the world.

10 Tips to Widget-up Your Startup Brand

 My friend Mike Jones (CEO, Userplane) posted an interesting article today to help guide marketers on how to launch an effective widget ad campaign.

10 Tips to Widget-up Your Startup Brand

10 Tips for Using Widgets (Well!) to Build your Brand


1) Make your widget engaging.
Successful widgets let the user DO something. Beyond bling, they facilitate some social action on the part of the user – picture sharing, sharing of tastes in music, sharing a contest or poll – anything and everything social.

2) Use flexible formats.
Offer your widget as a square, a rectangle, in various colors, sizes and shapes to appeal to the personalization desires and expectations of social media users. Continue reading